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Strategic Planning for 2025, It Doesn't Have to Be Scary: Quick Tips for Small Businesses and Nonprofits

Updated: Apr 1

Strategic planning in action: Teamwork and collaboration drive success for businesses and nonprofits."
Strategic planning in action: Teamwork and collaboration drive success for businesses and nonprofits."

As we close out 2024 and look toward the new year, now is the perfect time to think about strategic planning for 2025. Whether you're a small business leader or a nonprofit founder, this process isn't just about creating a document to file away; it's about setting a roadmap

that drives your mission, goals, and success forward. Let’s dive into how to prepare for the year ahead and why strategic planning should be your top priority.



Why Strategic Planning Matters

A clear, actionable strategic plan gives your organization direction and purpose. It ensures your team is aligned, resources are allocated effectively, and progress is measurable. Without a solid plan, it’s easy to get caught in the whirlwind of day-to-day operations and lose sight of your long-term goals.


Here’s how a strategic plan can set you apart in 2025:

  • For Small Businesses: It helps you navigate market trends, anticipate challenges, and seize growth opportunities.

  • For Nonprofits: It strengthens your ability to fulfill your mission, attract donors, and engage stakeholders effectively.



Steps for Strategic Planning
  1. Assess Where You Are Now 

    Begin with a SWOT analysis and identify your strengths, weaknesses, opportunities, and threats. This step lays the foundation for a realistic and actionable plan. Ask questions like:

    • What worked well in 2024?

    • What challenges did we face?

    • Are we equipped to handle the changes in our industry or community?

  2. Define Your 2025 Goals

    Use the SMART framework to set Specific, Measurable, Achievable, Relevant, and Time-bound goals. Examples might include:

    • Launching a new service or product.

    • Expanding into a new market or region.

    • Increasing donor contributions or securing new grants.

  3. Map Out Your Strategies

    How will you achieve your goals? Develop clear strategies and break them into actionable steps. For example:

    • If you're a small business looking to boost revenue, focus on digital marketing campaigns, partnerships, or improving customer retention.

    • If you're a nonprofit, focus on grant writing, community engagement, or creating compelling impact reports.

  4. Engage Your Team

    Include your team in the planning process. Their insights and buy-in are critical for success. Host brainstorming sessions or retreats to gather input and ensure alignment.

  5. Measure and Adjust

    Build a system for monitoring your progress. Regularly review your plan and adjust as needed to stay on track.



Strategic Planning Resources

Here are some tools and resources to help guide your process:


Let’s Make 2025 Your Year

Strategic planning doesn’t have to be overwhelming. It’s about breaking down big ideas into manageable actions that align with your mission and vision. At NM Consulting, we specialize in helping small businesses and nonprofits like yours navigate the planning process. Whether you need a facilitator for your next retreat or a full strategic planning package, we’re here to help.


Ready to Plan for 2025? Let’s chat! Schedule a free consultation to discuss how NM Consulting can support your organization’s goals. Visit our website or email us at info@nmcstrategies.com to get started.


Here’s to a successful 2025; let’s build something incredible together!

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